After the second world war, demand for clothing and fabrics surged throughout Japan bringing an economic boom called “Gachaman” (because one stroke of the loom that makes a “gacha” sound yielded a revenue of 1 “man” yen (10,000 yen in Japanese)). Kinuya-machi was also called Higashiura, and it was customary for people who earned money doing business in Higashiura to spend that money extravagantly in downtown Nishiura. After a long while, the quaint town that strongly retains the Showa-era atmosphere gathered attention once again. The town has become popular and tourists from all over Japan enjoy a deep drinking experience in a nostalgic Showa atmosphere.